Learn Anything

The best place to learn how to rank youtube videos with SEO, get more views, learn Photoshop and Design, study languages, and learn just about anything.


Latest Blog Posts

Blogging with Matthew Woodward – What I’ve been up to
Date: 10 Aug 2014
Over the last several months, updates have been pretty slow here. That’s not because I don’t have any plans, or that I don’t know what I want to write, or that there is nothing to update. In fact, on this site, there......

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Reddit AMA: Ask me about SEO on YouTube
Date: 28 Jul 2014
A short while back, I did an AMA (”Ask Me Anything”) on Reddit’s /letsplay YouTube sub-reddit, about YouTube SEO. It was quite interesting, with a lot of interesting questions, and ended up with over 100 comments back......

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A War on Suicide in Japan – Saving 10.000
Date: 05 Jun 2014
I recently had the chance to work with documentary filmmakers Rene Duignan and Marc-Antoine, helping them optimize their documentary “Saving 10.000”, a film about the tragically high number of suicides in Japan, for YouTube......

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An Introduction to Basic YouTube SEO for Beginners
Date: 06 Mar 2014
In this post, I’ll go through the very basics of YouTube SEO (Search Engine Optimization), how to rank your videos on YouTube, the do’s and don’ts, all aimed at the very beginner. I’m assuming that you’re a complete......

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Design Inspiration: Talented Digital Painters
Date: 02 Jan 2014
Over the years I've found some amazing digital artists, with some absolutely stunning work. One of my big regrets, or perhaps things I am envious of is better at describing it, is never having really gotten particularly good......

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The 6 Best WordPress YouTube Themes for a Video Blog
Date: 28 Nov 2013
It's becoming more and more common that people with a blog, also do YouTube videos. It makes sense, really, it's a great way to promote your blog in a different media, and grow your audience even more. In the same way, it's......

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A vintage-colored photo of NovelConcept fonder, Philip Zeplin NovelConcept is all about learning, and learning efficiently, without making things complicated. We do this by offering high-quality, HD, streaming video tutorials, on a variety of subjects, including Photoshop tutorials, both for the beginner and for the advanced user, as well as YouTube tutorials aimed at getting you more fans, views, and subscribers, and Photo Retouching tutorials. After the launch of our latest product, Rankify YouTube: Advanced, we have been getting nothing but amazing reviews and feedback, from YouTube users who are happy to finally having been given the key, to getting more views on their YouTube videos.

NovelConcept truly does offer “novel concepts” to the user, and we aim to continue to expand our list of available courses over the coming months, and years.

NovelConcept was created by Philip Zeplin.

Philip Zeplin holds a Bachelors Degree from the Danish Design School, and a Masters Degree in Visual Communication from the Royal Danish Academy of Fine Arts, a University known for it’s extremely low acceptance rates (1 in 13 applicants). There he studied Visual Communication, with a Bachelors project in Poster Design, and a Masters thesis in Advertising Campaigns.

Further, he has studied Marketing Economics at the Copenhagen Business School, worked in both Denmark and Japan (Tokyo), had tutoring under painter Charlotte Hoff, created YouTube videos for over 5 years, and have worked with SEO since 2010.
He speaks 3 different languages (Danish, English, and Japanese), and has studied 6 (German, French, Latin).

He is currently working fulltime as an SEO Consultant at iProspect in Copenhagen, one of the worlds largest SEO companies.

If you have any questions related to our courses, be that about details, press information, or perhaps being interesting in working with us, feel free to contact us using the contact form here.


SEO on YouTube

A creative YouTube logo with headphones
Many people still don’t really think about SEO (Search Engine Optimization) on YouTube, which is interesting, because YouTube has become the second largest search engine in the world. If you make a website, for most people, it’s a given to optimize it, at least the basics, for SEO. But when you upload a video to YouTube, a place that has become just as competitive, when trying to get seen, as the web, no one really thinks about it. And the few that do think about it, usually only optimize the very basics.

For the people that do consider SEO on YouTube, most still have no clue how it actually works. Most people still just believe, that sending tens of thousands of “long retention views” to their video (something I strongly recommend you do not do, unless you want your video permanently removed) is pretty much all they need. Perhaps they include the keyword they want to rank for, in their title, and tags. Last, perhaps they do the classic of “just put all the long-tail keywords I want to rank for, smack up against each other, in the end of the video description”.

Thinking that that is all you need to do, to fully optimize a video for SEO on YouTube, is a very outdated concept. Much like no one spams blog comments to rank their website anymore, no one should be putting all their long tags at the end of the description anymore on YouTube. YouTube has a huge amount of ranking factors, with at least 15 major ones. Out of those 15, there is around 10 that you actually have some control over.

Based on research done by Philip Zeplin, the Rankify YouTube SEO video course was made. Going through the majority of the different ranking factors, explaining just what they do, and how to optimize them.


Photoshop Tutorials

Adobe Photoshop LogoIn case you’ve been living under a rock for the last decade, Adobe Photoshop is the industry standard Photo Manipulation tool to use. In fact, it’s become such a standard, that it, much like Google, has become a verb: if an image looks fake, it is “Photoshopped”.

Philip Zeplin started working with Photo Manipulation when he was only 13 years old, back then using the software Paint Shop Pro. A few years later, he upgraded to Adobe Photoshop, and has now been using Photoshop for close to 15 years. He started publishing small Photoshop Tutorials on his old blog, and later “upgraded” to selling Photoshop tutorials on the Envato Tuts Marketplace. He is also a Photoshop Course Author on the premium tutorial website Tutsplus.com

After the Tuts Marketplace was shut down, in favor of the Tutsplus website, Philip has moved the majority of his video tutorials over to NovelConcept, where they are now available. The tutorials range in topic, from effects like fire hair, or converting an image into a hand-drawn sketch, to more serious Photo Retouching techniques. All of the tutorials are presented in video format, along with the source files, and range from 20 minutes all the way to 2 hours in length.