Take Video to the Next Level

Learn how to put your YouTube channel on Booster Rocket Mode, by applying SEO to your videos, learning how use your YouTube Analytics, and skyrocket your reach, views, and subscribers.


Latest Blog Posts

How to do Kickass Keyword Research for YouTube in 2015
Date: 27 Sep 2015
Keyword research for YouTube is most likely one of the things you don’t spend enough time on, and you really should. Keyword research is the underlying ground work, the first step, for any serious online optimization of practically......

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Using YouTube Analytics to drive your Subscriber base
Date: 30 Aug 2015
Learn how to use YouTube Analytics to analyse your videos, and increase your organic subscriber growth on YouTube by knowing which videos to promote.   Estimated read time: 7 minutes An incredibly important part of YouTube,......

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Blogging with Matthew Woodward – What I’ve been up to
Date: 10 Aug 2014
Over the last several months, updates have been pretty slow here. That’s not because I don’t have any plans, or that I don’t know what I want to write, or that there is nothing to update. In fact, on this site, there......

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Reddit AMA: Ask me about SEO on YouTube
Date: 28 Jul 2014
A short while back, I did an AMA (”Ask Me Anything”) on Reddit’s /letsplay YouTube sub-reddit, about YouTube SEO. It was quite interesting, with a lot of interesting questions, and ended up with over 100 comments back......

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A War on Suicide in Japan – Saving 10.000
Date: 05 Jun 2014
I recently had the chance to work with documentary filmmakers Rene Duignan and Marc-Antoine, helping them optimize their documentary “Saving 10.000”, a film about the tragically high number of suicides in Japan, for YouTube......

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An Introduction to Basic YouTube SEO for Beginners
Date: 06 Mar 2014
In this post, I’ll go through the very basics of YouTube SEO (Search Engine Optimization), how to rank your videos on YouTube, the do’s and don’ts, all aimed at the very beginner. I’m assuming that you’re a complete......

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Helping brands, individuals and channels reach new heights on YouTube

NovelConcept is all about giving helpful, actionable insights to how brands and individuals can improve their growth and visibility on YouTube. Whether that is by staying up to date on news, providing simple guides on the basics of using YouTube, or by in-depth tutorials or software (coming), NovelConcept aims to provide for that.

We focus particularly on the organic optimization of YouTube videos (or “YouTube SEO”), teaching channels how to better optimize their videos for ranking on desired keywords, as well as how to better utilize the vast amount of information in the YouTube Analytics part of a channels settings.

Why should you focus so much on video and YouTube?

YouTube is the third most visited website in the world, with more than 300 hours worth of video uploaded every single minute, and more than one billion users. Those are staggering numbers, and it’s no wonder that YouTube is by far the leading video platform in the world.

YouTube is not only a platform for indie artists, vloggers (Video Bloggers) and gamers, but also home to some of the worlds largest brands, such as RedBull and Microsoft. More than 1 million advertisers use YouTube to help their client brands reach their target audience.