Take Video to the Next Level

Learn how to put your YouTube channel on Booster Rocket Mode, by applying SEO to your videos, learning how use your YouTube Analytics, and skyrocket your reach, views, and subscribers.


 
 

Latest Blog Posts



Key Takeaways from VidCon 2016 (3/3) – Have a strategy!
Date: 18 Jul 2016
The last thing I want to talk about, in regards to VidCon, is channel strategy. Over my days there, apart from some amazing workshops and seminars (particularly that by Matt Gielen), one of the coolest things was talking......

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Key Takeaways from VidCon 2016 (2/3) – Back to (Refined) Basics
Date: 12 Jul 2016
Many creators suffer from channel stagnation, but being at VidCon only made my feelings on it stronger: go back to basics.   Estimated read time: 5 minutes Read: Key Takeaways from VidCon 2016 (1/3) - Use Your Damn......

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Key Takeaways from VidCon 2016 (1/3) – Use Your Damn Data!
Date: 10 Jul 2016
Attending VidCon confirmed what I knew about data, taught me new things about the YouTube algorithm, and made it clear not nearly enough people are using the tools available to them in YouTube Analytics.   Estimated......

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YouTube Analytics: Finding your True Most Popular Videos
Date: 20 Mar 2016
I’ll take you through how to use YouTube Analytics to grab data from your YouTube channel, download it, handle it in Excel, and by a series of simple calculations figure out which videos on your channel is actually the most......

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Native YouTube Ranking Factors Key Learnings and Takeaways
Date: 13 Mar 2016
Key stats and takeaways from the Native YouTube Ranking Factors 2016 correlation analysis.   Estimated read time: 6 minutes   I strongly encourage you to read the full correlation analysis of the YouTube......

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The Calm Brit: Interview with YouTube gamer BestInSlot
Date: 28 Feb 2016
Conor, known as BestInSlot (also known as ForAdventure!) on this channel on YouTube, is a gamer that sticks out. Since his start in 2011, Conor has released over 2.400 videos, which has garnered him over 138 million views,......

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An introduction to YouTube Red: The Future of Online Video?
Date: 07 Feb 2016
YouTube has long been the video platform of choice for netizens across the world, particularly the young. With the ability to upload and share videos free, it has also become home to many new online celebrities such as fashionista......

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What you can learn from React Worlds reaction
Date: 01 Feb 2016
We’ve only barely gotten into 2016 yet, and already, we have a very strong contender for what could be YouTubes “PR Fuckup of the Year”, with The Fine Brothers newly announced React World program.   Estimated......

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The Basics: What is YouTube SEO? It’s more than you think!
Date: 31 Jan 2016
Many people are confused about what SEO is, not only on YouTube, but in general. I’m hoping that after reading this short post, you’ll have a much better idea of what it actually is, both in regards to YouTube features,......

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Helping brands, individuals and channels reach new heights on YouTube

NovelConcept is all about giving helpful, actionable insights to how brands and individuals can improve their growth and visibility on YouTube. Whether that is by staying up to date on news, providing simple guides on the basics of using YouTube, or by in-depth tutorials or software (coming), NovelConcept aims to provide for that.

We focus particularly on the organic optimization of YouTube videos (or “YouTube SEO”), teaching channels how to better optimize their videos for ranking on desired keywords, as well as how to better utilize the vast amount of information in the YouTube Analytics part of a channels settings.

Why should you focus so much on video and YouTube?

YouTube is the third most visited website in the world, with more than 300 hours worth of video uploaded every single minute, and more than one billion users. Those are staggering numbers, and it’s no wonder that YouTube is by far the leading video platform in the world.

YouTube is not only a platform for indie artists, vloggers (Video Bloggers) and gamers, but also home to some of the worlds largest brands, such as RedBull and Microsoft. More than 1 million advertisers use YouTube to help their client brands reach their target audience.