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A full collection of posts, tutorials, and editorials, fitting for the budding YouTuber and online marketer.



Key Takeaways from VidCon 2016 (3/3) – Have a strategy!
18 Jul 2016 /
By Philip Zeplin /
Comment: 38 /

The last thing I want to talk about, in regards to VidCon, is channel strategy. Over my days there, apart from some amazing workshops and seminars (particularly that by Matt Gielen), one of the coolest things was talking and networking with so many different people. Particularly, it was interesting talking to a lot of different […]


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Key Takeaways from VidCon 2016 (2/3) – Back to (Refined) Basics
12 Jul 2016 /
By Philip Zeplin /
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Many creators suffer from channel stagnation, but being at VidCon only made my feelings on it stronger: go back to basics.   Estimated read time: 5 minutes Read: Key Takeaways from VidCon 2016 (1/3) – Use Your Damn Data! Read: Key Takeaways from VidCon 2016 (1/3) – Have a YouTube strategy! Something that every creator fears: […]


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Key Takeaways from VidCon 2016 (1/3) – Use Your Damn Data!
10 Jul 2016 /
By Philip Zeplin /
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Attending VidCon confirmed what I knew about data, taught me new things about the YouTube algorithm, and made it clear not nearly enough people are using the tools available to them in YouTube Analytics.   Estimated read time: 5 minutes Read: Key Takeaways from VidCon 2016 (2/3) – Back to (Refined) Basics Read: Key Takeaways […]


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YouTube Analytics: Finding your True Most Popular Videos
20 Mar 2016 /
By Philip Zeplin /
Comment: 9 /

I’ll take you through how to use YouTube Analytics to grab data from your YouTube channel, download it, handle it in Excel, and by a series of simple calculations figure out which videos on your channel is actually the most popular.   Estimated read time: 8 minutes I’ve talked about using YouTube Analytics before, figuring out […]


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Native YouTube Ranking Factors Key Learnings and Takeaways
13 Mar 2016 /
By Philip Zeplin /
Comment: 1 /

Key stats and takeaways from the Native YouTube Ranking Factors 2016 correlation analysis.   Estimated read time: 6 minutes   I strongly encourage you to read the full correlation analysis of the YouTube ranking factors here, however, if you just want the recap, this is the post for you. The primary findings of the native ranking […]


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The Calm Brit: Interview with YouTube gamer BestInSlot
28 Feb 2016 /
By Philip Zeplin /
Comment: 1 /

Conor, known as BestInSlot (also known as ForAdventure!) on this channel on YouTube, is a gamer that sticks out. Since his start in 2011, Conor has released over 2.400 videos, which has garnered him over 138 million views, and has almost 300.000 fans subscribing to his daily uploads.   Estimated read time: 8 minutes   When […]


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An introduction to YouTube Red: The Future of Online Video?
07 Feb 2016 /
By Philip Zeplin /
Comment: 3 /

YouTube has long been the video platform of choice for netizens across the world, particularly the young. With the ability to upload and share videos free, it has also become home to many new online celebrities such as fashionista Bethany Mota and gaming aficionado PewDiePie who count their fans in the 10’s of millions.   […]


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What you can learn from React Worlds reaction
01 Feb 2016 /
By Philip Zeplin /
Comment: 2 /

We’ve only barely gotten into 2016 yet, and already, we have a very strong contender for what could be YouTubes “PR Fuckup of the Year”, with The Fine Brothers newly announced React World program.   Estimated read time: 9 minutes I usually write about YouTube optimization and Analytics, but I’m also incredibly interested in communication, and […]


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The Basics: What is YouTube SEO? It’s more than you think!
31 Jan 2016 /
By Philip Zeplin /
Comment: 1 /

Many people are confused about what SEO is, not only on YouTube, but in general. I’m hoping that after reading this short post, you’ll have a much better idea of what it actually is, both in regards to YouTube features, but also from a purely technical standpoint.    Estimated reading time: 5 minutes Man, I’ve […]


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Contact-Conundrum: Set Up Your Damn Contact Email on YouTube!
17 Jan 2016 /
By Philip Zeplin /
Comment: 1 /

Being able to easily get in contact with someone, is one of the most deciding factors in whether we actually DO contact someone or not – and it’s incredible how many YouTube channels make something very simple, very complex.   Estimated read time: 4 minutes You would be amazed, AMAZED, at how difficult it is to […]


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