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A full collection of posts, tutorials, and editorials, fitting for the budding YouTuber and online marketer.



How to do Kickass Keyword Research for YouTube in 2016
27 Nov 2015 /
By Philip Zeplin /
Comment: 12 /

Keyword research for YouTube is most likely one of the things you don’t spend enough time on, and you really should. Keyword research is the underlying ground work, the first step, for any serious online optimization of practically anything. Read on, and learn how to do it as a marketing superhero.   Estimated read time: […]


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Using YouTube Analytics to drive your Subscriber base
30 Aug 2015 /
By Philip Zeplin /
Comment: 3 /

Learn how to use YouTube Analytics to analyse your videos, and increase your organic subscriber growth on YouTube by knowing which videos to promote.   Estimated read time: 7 minutes An incredibly important part of YouTube, though one many YouTube channels completely overlook, is understanding which videos drive the most subscribers. Some might assume that […]


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Blogging with Matthew Woodward – What I’ve been up to
10 Aug 2014 /
By Philip Zeplin /
Comment: 87 /

Over the last several months, updates have been pretty slow here. That’s not because I don’t have any plans, or that I don’t know what I want to write, or that there is nothing to update. In fact, on this site, there is TONS I want to update, I have several blog posts written 80% […]


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Reddit AMA: Ask me about SEO on YouTube
28 Jul 2014 /
By Philip Zeplin /
Comment: 44 /

A short while back, I did an AMA (”Ask Me Anything”) on Reddit’s /letsplay YouTube sub-reddit, about YouTube SEO. It was quite interesting, with a lot of interesting questions, and ended up with over 100 comments back and forth. It also resulted in a lot of new people coming to the site, a ton of […]


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A War on Suicide in Japan – Saving 10.000
05 Jun 2014 /
By Philip Zeplin /
Comment: 1,830 /

I recently had the chance to work with documentary filmmakers Rene Duignan and Marc-Antoine, helping them optimize their documentary “Saving 10.000”, a film about the tragically high number of suicides in Japan, for YouTube SEO. But no, this is not a case study, nor will I mention anything else about the work from here on. […]


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An Introduction to Basic YouTube SEO for Beginners
06 Mar 2014 /
By Philip Zeplin /
Comment: 72 /

In this post, I’ll go through the very basics of YouTube SEO (Search Engine Optimization – if you’re complete new to SEO, read this first!), how to rank your videos on YouTube, the do’s and don’ts, all aimed at the very beginner. I’m assuming that you’re a complete noob, or at least know very little, […]


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Design Inspiration: Talented Digital Painters
02 Jan 2014 /
By Philip Zeplin /
Comment: 1,970 /

Over the years I’ve found some amazing digital artists, with some absolutely stunning work. One of my big regrets, or perhaps things I am envious of is better at describing it, is never having really gotten particularly good at drawing or painting, something my teachers were always quick to point out, for my full 5 […]


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The 6 Best WordPress YouTube Themes for a Video Blog
28 Nov 2013 /
By Philip Zeplin /
Comment: 2,034 /
Tags: , , ,

It’s becoming more and more common that people with a blog, also do YouTube videos. It makes sense, really, it’s a great way to promote your blog in a different media, and grow your audience even more. In the same way, it’s also become very common for YouTubers to have a blog to promote their […]


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What is YouMDb – IMDb for YouTube?
26 Nov 2013 /
By Philip Zeplin /
Comment: 2,694 /
Tags: , , , , , ,

Recently I was browsing the Yttalk forums (great forums for YouTube noobs, by the way! Just be careful with what advice you take – sometimes it’s the blind leading the blind), and came across a new website called “YouMDb”. But what exactly is it?


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Photoshop Tutorial: Making of Sichuan
06 Nov 2013 /
By Philip Zeplin /
Comment: 2,019 /
Tags: , , , ,

In 2008, I was a student at the Danish Design School in Copenhagen. It was a this time, that the devastating earthquake hit the Sichuan province of China. Because of this, the topic was taken as a center of focus during our poster creation class, and we were tasked with creating a poster symbolizing the […]


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