Philip Zeplin

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Danish-born Philip Ask Zeplin-Frederiksen is the Founder of NovelConcept and a leading YouTube & SEO consultant. He is also the creator of the popular Rankify YouTube video course as well as the Rankify analytics software.

His knowledge is born from a passion for marketing and a keen interest in understanding SEO and algorithms. Philip’s personal YouTube story began in 2007, and for the last decade has produced content that includes videos about design, Japan and Tokyo, vlogging – and beyond. His channels have generated in excess of an impressive three million views.

Philip was later employed at iProspect as a Senior YouTube & SEO Consultant.

As an authority across this field, his expertise and insight continues to be sought by many high profile companies across the world. While at iProspect, Philip has worked with clients such as; Ernst & Young, Microsoft, Oreo, Coca-Cola, Maersk Line, Huawei, Pernod Ricard, Vestas, Opel, Scandinavian Airlines, Grundfos Pumps, and more.

Philip has optimized hundreds of videos and worked with over 50 different channels, and in 2017 Philip went independent as a YouTube consultant and software developer.

He has been a speaker about the YouTube algorithm worldwide, including both the VidCon Amsterdam and VidCon Australia 2017 events, as well as several private seminars and workshops.

With over seven years’ experience in his field, Philip now specializes in YouTube search engine optimization after recognizing the need to understand and augment SEO across YouTube, analytical optimization of video content, and more general YouTube marketing. His work focuses on analytics, visibility optimization and strategy development to increase web traffic to channels and their websites or products.

An alumni of the prestigious Danish Design School and the Royal Danish Academy of Fine Arts, School of Design – where he received his Master’s Degree – Philip has merged his experience of producing and growing his personal YouTube channels with his interest in SEO to spend five months creating the Rankify YouTube Course in 2013. The course successfully taught channels to reach their full potential using ethical practices that increase views and lead generation through an intelligent, enhanced use of SEO while being sold in 2014.