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Some of the more avid readers of this site, as well as those who keep track of me elsewhere, will have noticed that I’ve been lying low for the last year.
There’s a good reason for that, and I’m very excited to start shedding some light on those reasons in this blogpost. We’ll start with the smaller stuff, and work our way into the really exciting things as we go!
I quit my daytime job
While it doesn’t match up chronologically with everything in this post, everything will make a lot more sense with that out of the way.
For a variety of reasons, plenty of which are outlined below, I quit my daytime job as a YouTube & SEO Consultant at iProspect Denmark. During my almost 4 years spent there, I learned a lot, had a bunch of fantastic colleagues (and a few that were less so), networked with amazing clients, and gained tremendous insight into the media consulting world.
I hope everyone there continues to do great things (even when I’m not there to throw out a pun every 5 minutes).
Seminars around the World
Apart from being a speaker at VidCon, I’ve also spoken about the YouTube ranking algorithm at other venues around the world. Two of these include the European TV companies/channels FUNK and VRT.
These take up, usually, a smaller part of my work time but are still great fun to do.
Two of the more significant ones have been a seminar in Belgium, where I met my two fantastic co-speakers: David Palash who works at LEGO, and Jessica Piotrowski who is a University Professor studying how modern media affects kids.
The second was a fun time in Germany, where I was doing an online seminar from the FUNK offices.
VidCon
I’ve been a speaker at VidCon twice this year – once at VidCon Amsterdam in April, and again at VidCon Australia in October. I’ll also be a speaker at VidCon Amsterdam again in March 2018!
While separate seminars in content, both focused on the organic search ranking algorithm on YouTube, what metrics are important to look out for, and how to optimize your videos to gain better ranking within those results.
I can also now safely say, that the flight from Denmark to Australia is pretty crazy when it comes to jetlag – but lucky for me, the plane had plenty of open spaces to sleep on at the time!
The feedback that I’ve gotten from both times have been tremendously positive, and I’m very excited to be a speaker at VidCon again next year.
I also go to meet a lot of fantastic people like Matpat from The Game Theorists, and the fitness and fashion vlogger Chloe Ting from ChloesAddiction.
Creating the best damn YouTube marketing software around
This is really the big one. At its core, it’s a piece of online software that is the brainchild of 4 years of being frustrated with lack of options on YouTube – essentially, the longer I worked with organic marketing on YouTube, the more I got frustrated that the tools I wanted to exist, just didn’t. So, I decided to make my own, and they’re coming to the public in 2018.
It all started with my data scraping software that I had created 3 years ago, to help me gather the data I needed for the Ranking Factor Analysis article. With that as the absolute core, I began creating a piece of software that would be the best in the world when it came to rank tracking of YouTube channels.
The rank tracking is set up to allow the tracking of any video, from any channel, for any keyword, in any (almost, anyway) country. You can manage keywords by putting them into groups that are used in other functions, you can import keywords from videos, you can get detailed information on your videos’ organic traffic sources, and much more.
Within a few months, I knew it had to be something even bigger, even better, with even more features – I had so many ideas!
That small start has since then spiraled out of control into a SAAS that does not only offer state-of-the-art rank tracking of YouTube channels and videos, as well as a host of associated features, but is now a software that boasts over 8 different modules each with equal strength and depth. This software is called Rankify Analytics, and you’ll be hearing a lot more about it in the coming weeks.
Apart from rank tracking, these modules include things such as:
Thumbnail A/B Testing – that’s right, the feature that every marketer wished YouTube already had is automatically part of it, we test it organically (not via paid ads).
The DeepDive Module – an incredibly sophisticated piece of kit, that allows you to easily search for videos, channels, the videos on a specific channel, as well as whole industries, and analyse them in depth using 10 different metrics that you can order or filter by.
The SEO Module – a module specifically intended to make the optimization of videos much easier, particularly for a novice.
Additionally, there’s modules that give you a detailed overview of your most popular and controversial videos, detailed information regarding your subscriber views (including per video), a module dedicated purely to calculating and showing you the likelihood of receiving any organic clicks, as well as an integrated calendar to help you keep track of everything.
And that’s just for now! I have over 10 more modules I would love to launch with, but you gotta launch sometime, and that ‘sometime’ is going to be in February 2018.
That means that Rankify Analytics will keep getting updated, keep getting new and exciting features, continually over the years to come. This is just the beginning.
Philip Zeplin
I hold a Masters Degree in Visual Communication from the Royal Danish Academy of Fine Arts, as well as having studied Marketing Economics at the Copenhagen Business School.
I used to work as a YouTube & SEO Consultant at iProspect in Copenhagen, one of the worlds largest online marketing firms companies, part of the Dentsu Aegis Network.
I now run my company NovelConcept, focused solely on organic marketing on YouTube, as well as the associated software Rankify Analytics.
Latest posts by Philip Zeplin (see all)
- Great things are coming to YouTube markerters in 2018 - December 22, 2017
- Key Takeaways from VidCon 2016 (3/3) – Have a strategy! - July 18, 2016
- Key Takeaways from VidCon 2016 (2/3) – Back to (Refined) Basics - July 12, 2016
