His knowledge is born from a passion for marketing and a keen interest in understanding SEO and algorithms. Philip’s personal YouTube story began in 2007, and for the last decade he has produced content that includes videos about design, Japan and Tokyo, vlogging – and beyond. His channels have generated in excess of an impressive three million views.
Philip was later employed at iProspect as a Senior YouTube & SEO Consultant.
As an authority across this field, his expertise and insight continues to be sought by many high profile companies across the world. While at iProspect, Philip has worked with clients such as; Ernst & Young, Microsoft, Oreo, Coca-Cola, Maersk Line, Huawei, Pernod Ricard, Vestas, Opel, Scandinavian Airlines, Grundfos Pumps, and many others.
Philip has optimized hundreds of videos and worked with over 50 different channels, and in 2017 Philip went independent as a YouTube consultant and software developer where he continues to work as a consultant for various channels and agencies.
He has been a speaker about the YouTube algorithm worldwide, including both the VidCon Amsterdam and VidCon Australia 2017 events, as well as several private seminars and workshops for companies like German funk, or Danish beauty-brand MATAS.
With more than 10 years’ experience in his field, Philip now specializes in YouTube search engine optimization, recognizing the need to understand and augment SEO across YouTube, analytical optimization of video content, deep-diving into all things “video algorithm” and more general YouTube marketing. His work focuses on analytics, visibility optimization and strategy development to increase web traffic to channels and their websites or products.
An alumni of the prestigious Danish Design School and the Royal Danish Academy of Fine Arts, School of Design – where he received his Master’s Degree – merged his experience of producing and growing YouTube channels with his interest in SEO and created the Rankify YouTube Course in 2013-2014. The course successfully taught channels to reach their full potential using practices that increase views and lead generation through an intelligent, enhanced use of SEO while being sold in 2014.
In 2018 he launched his own YouTube analytics and tracking software, called Rankify Analytics.