The DeepDive Module

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The DeepDive Module

Rankify Analytics DeepDive is an advanced search and segmentation tool for YouTube. It allows you to analyse search terms in great detail via sorting and filtering of 10 different metrics, as well as perform this search in different countries, such as how many views or dislikes that a video has – and allows you to do the same for all the videos of any specific channel.

Additionally, DeepDive allows you to do a highly detailed search for YouTube channels, again using sorting and filtering, greatly helping with both Outreach and Competitor Analysis.

Last, DeepDive allows you to quickly gain insight into any industry on YouTube via the Industry Analysis tool.

These tools can be used for a variety of different things, depending on what the user is looking to gain insight into, whether that be what kind of videos perform well in a certain industry, looking for other YouTube channels to partner up with or create outreach, or even just finding that one special YouTube video you viewed 4 months ago.

Rankify Analytics YouTube DeepDive Overview

 

Analyse search term

To analyse a specific search term, or search for a specific video, start by typing in the keyword you want to analyse into the text box labelled “Analyse Search Term”. Rankify Analytics automatically pulls keyword suggestions from YouTube, to help you find any related search terms you might not have thought about.

Under the search box, you can select a specific country to pull the search information from. Default is set to USA.

Once you click the search icon (or hit Enter), Rankify goes and pulls data from the top 300 videos for that specific search on YouTube.

Once you have your video data, you have 10 options in regards to sorting:

Video name, channel name, video rank in the search results, views, total engagement, likes, dislikes, comments, video length, and video upload date.

By default, videos are sorted by search rank.

Rankify Analytics YouTube DeepDive Search Results Analysis

 

Search Filters:

Channel name contain:
This letter, word, or sentence must, or most not, be in the channel title.

Title contain:
This letter, word, or sentence must, or most not, be in the video title.

Rank:
This is the rank the video has in the organic search results, from number 1 – 300.

Views:
This is the total amount of views a video has.

Engagement:
This is the total amount of Likes, Dislikes, and Comments that a video has.

Likes:
This is the total amount of Likes that a video has.

Dislikes:
This is the total amount of Dislikes that a video has.

Comments:
This is the total amount of comments that a video has.

Length:
This is the length (hours:minutes:seconds) of a video.

Date:
This is the date that a video was uploaded.

Filters are available in the “Choose filter” dropdown menu, and you can use multiple filters at a time. To apply filters, click on the green “Apply Filters” button. To remove all filters, click on the red “Remove Filters”. To remove an individual filter, click on the red X next to it in your list “Current filters”.

 

Search for Channels

DeepDive can also be used to search for specific channels.

Start by typing in a keyword in the text field labelled “Search for Channels”, and click the search icon (or hit Enter).

Once you have your channel data, you have 9 different sorting options: channel name, channel country (if available), creation date of the channel, date of last uploaded video, total amount of views for a channel, the amount of subscribers for a channel, total amount of videos for a channel, as well as the average video views.

These sorting options are also available as Filters.

Rankify Analytics DeepDive Search for YouTube Channels

 

Search for Channels Filters:

Title contain:
This letter, word, or sentence must, or most not, be in the channel title.

Date Created:
This is the date the channel was created.

Date last video uploaded:
This is the date for the last uploaded video.

Total views:
This is the total amount of views that a YouTube channel has.

Total subscribers:
This is the total amount of subscribers that a YouTube channel has.

Total videos:
This is the total amount of videos that a YouTube channel has.

Average video views:
This the average amount of views, that each video on the channel has.

Filters are available in the “Choose filter” dropdown menu, and you can use multiple filters at a time. To apply filters, click on the green “Apply Filters” button. To remove all filters, click on the red “Remove Filters”. To remove an individual filter, click on the red X next to it in your list “Current filters”.

 

Analyse Channel

Another use of DeepDive is to analyse the videos on a specific channel, with the same parameters available in the other parts of DeepDive. This is particularly helpful if you are working with a new client or channel, and want to do a basic analysis of early on, or if you’re trying to analyse a competitor channel and want deeper insights into what videos do well and drive traffic for them.

To start with, find the channel on YouTube that you want to analyse, and get the Channel ID (it should look something like this: UCs95gwuv7frv5HTVqAGa7uQ). If you do not know how to get the channel ID:

1) Go to the YouTube channel.

2) Click any of the videos on the channel to go to the video page.

3) From the video page, click the channel name.

4) The URL of the channel will now have changed to something like this, where the last part is the ID: https://www.youtube.com/channel/UCs95gwav7frv5HTVqAGa7uQ

Once you have the channel ID, paste it into the text box, and click the Search icon (or hit Enter).

Rankify Analytics pulls the data from the 300 most recent uploads from the channel, and you are now able to sort and filter videos by the following 8 metrics.

Rankify Analytics DeepDive YouTube Channel Analysis

 

Analyse Channel Filters:

Title contain:
This letter, word, or sentence must, or most not, be in the video title.

Views:
This is the total amount of views a video has.

Engagement:
This is the total amount of Likes, Dislikes, and Comments that a video has.

Likes:
This is the total amount of Likes that a video has.

Dislikes:
This is the total amount of Dislikes that a video has.

Comments:
This is the total amount of comments that a video has.

Length:
This is the length (hours:minutes:seconds) of a video.

Date:
This is the date that a video was uploaded.

Filters are available in the “Choose filter” dropdown menu, and you can use multiple filters at a time. To apply filters, click on the green “Apply Filters” button. To remove all filters, click on the red “Remove Filters”. To remove an individual filter, click on the red X next to it in your list “Current filters”.

 

Industry Analysis:

The last feature of DeepDive is the Industry Analysis tool.

This is a great way to gain insight into how a whole industry or section of YouTube works. Instead of analysing just 1 search term, Industry Analysis allows you to gather information of up to 15 different search terms, analyse the Top 10 videos for each of them, and give you information on how the average video in this industry looks.

This allows you to better craft high-performing videos yourself – either by following the proven tactics by other video creators (such as the length of the video), or directly making something that contradicts the way everyone else is.

Last, it allows you to get an overview of an industry, and quickly understand whether it’s an area of YouTube where there’s great potential for views, or whether all the videos already ranking for it are only getting mediocre results.

Rankify Analytics DeepDive YouTube Industry Analysis

 

How to use Industry Analysis

To use the Industry Analysis tool, type in 1-15 different (and relevant to the same topic) keywords in the text box under “Industry Analysis” to the right of the screen, all comma separated (example: keyword1,this is keyword2,keywords are fun,keywordzz), and click Enter.

If you want to analyse the search results from a specific country, choose a country in the dropdown menu under the text box, before selecting the main box and clicking enter.

DeepDive goes through the YouTube API and gathers information on all the Top 10 ranking videos for all the search results you input.

These results are categorised into 3 groups:

“Average Video” – this contains information on the average video views, length of the video, how old the video is, and how many of the videos were uploaded in the last 30 days.

“Average Engagement” – this shows the average amount of Likes a video got, Dislikes, Comments, the average Total Engagement, as well as the Total Engagement per View.

“Average Channel” – this shows information on how many subscribers the average channel (from the Top 10 videos ranking) has, how old the channel is (in days), and how many videos the channel has uploaded.

The results of this can be downloaded as a CSV file, by clicking the “Download CSV” button.

 

Learn more about Rankify Analytics here.