It can be difficult to figure out which of your videos your subscribers and viewers actually like, and which they don’t like, and additionally, being a controversial video is often confused with being a bad video – when looking purely in YouTube Analytics.
This is why the Popular & Controversial Videos module was created, to help with this exact problem, and it can be set to calculate score based on video performance within the last week, month, year or lifetime.
As this needs access to the YouTube Analytics API of your channel, this feature is only available to Authenticated channels.
A lot of the time, a video getting a lot of views is confused with a video that is good. But it happens very often that a video that is getting substantially more views than normally, is getting them because it went viral (to a large or smaller extent) and was shared on social media, or via the YouTube promotional algorithm – not because people actually liked that video more than the other videos on the channel.
This results in channels changing how they make their videos to be more like this highly viewed video, when in fact the content and build of the video wasn’t what made it popular in the first place, resulting in a negative downward spiral of the channel over time.
The Popularity Score seeks to completely avoid this problem.
The score ignores views completely, and instead scores all the videos based on positive interaction, and calculates the score on how much that action or metric indicates an objectively good video. These metrics include Shares, Likes, Playlist Adds, Viewer Retention, and more, which are all better indicators of a good video than purely views.
There is no roof or “top score” in this calculation. This means that your score doesn’t have an intrinsic meaning, but is always relative to your other videos. The videos with the highest Popularity Score are the videos that people liked the most, the videos with the lowest score are the ones that people liked the least.
Just as a highly viewed video is often confused with an objectively good video, controversial videos are often confused with bad videos.
Controversial videos can be both a good or a bad thing for your channel, depending on what you want and your branding. If you’re a large YouTuber, a controversial video might result in massive views for it as it’s shared and commented, while if you’re a family-friendly brand a controversial video is most likely one you want to remove quickly.
The Controversial Score is calculated primarily by looking at your Like/Dislike ratio, and the total amount of views that video has gotten.
As with the Popularity Score, there is no roof or “top score” in this calculation. This means that your score doesn’t have an intrinsic meaning, but is always relative to your other videos.